It is very common for small, local businesses to worry about how big box stores will affect their ability to grow, or even survive. While it can be a legitimate concern, there are distinct differences between wireless store and big box store environments and marketing methods. You can’t compete with them on price, but you can beat the big box stores in other areas.
Finding and flaunting your store’s individual identity will help you stand out and both compete and endear you to prospects and existing customers at the same time. To achieve that, there are certain things you must do to make sure your wireless store and big box store environments are different.Read More