Palmer Retail Solutions Blog

How Can Wireless Stores Compete with Big Box Stores?

Posted by Kathy Heil on May 21, 2015 6:03:00 PM

Focus on Unique, Local Personality to Beat The Big Box Stores 

It is very common for small, local businesses to worry about how big box stores will affect their ability to grow, or even survive. While it can be a legitimate concern, there are distinct differences between wireless store and big box store environments and marketing methods. You can’t compete with them on price, but you can beat the big box stores in other areas.

Finding and flaunting your store’s individual identity will help you stand out and both compete and endear you to prospects and existing customers at the same time. To achieve that, there are certain things you must do to make sure your wireless store and big box store environments are different.

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Tags: wireless stores

Business Plan for a Wireless Store

Posted by Kathy Heil on May 19, 2015 5:52:00 PM

Plans To Start A Wireless Store or Kiosk 

The first step in developing a wireless store business plan is probably a comforting one: to confirm that you have chosen the right type of product to launch your retail future. With millions of Americans owning at least one cell phone – not to mention other wireless devices such as tablets – choosing to open a wireless store can be a smart move.

That’s because all those wireless owners are always on the lookout for the next “best” device. They also want and need accessories that will help them get maximum functionality from their devices. And they especially want accessories they can use to customize those devices to match their own personalities. So, the opportunities are impressive.

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Tags: wireless stores

Security Tips for Wireless Stores

Posted by Kathy Heil on Apr 16, 2015 9:59:45 AM

How to Securely Display Wireless Devices

Nothing is a more tempting target for thieves than wireless and small electronics stores. Cell phones and other devices are not only popular for personal use, their small size makes them easy to pick up and conceal. Every retailer knows this is more than an annoyance. Shoplifting accounts for about 34% of retail losses each year, and, sadly, employee theft accounts for about 32%.

You can’t afford to ignore the need for security for your wireless and small electronics merchandise, but you also have to present a shopping environment that looks inviting and provides both live devices and an engaging experience. It’s a balancing act, whether your store is very large or something as small as a mall kiosk.

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Tags: smart visual merchandising, display fixtures, inventory management system, cash wraps, kiosks, palmer retail solutions, retail fixtures, blind spots, security, anti-theft measures, point of purchase displays, CELLMATE, merchandising displays, theft-proof, security tips, wireless stores, custom store fixtures

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