Palmer Retail Solutions Blog

Using vinyl graphics for your retail business

Posted by Kathy Heil on Aug 29, 2014 7:00:46 AM

The benefits of using vinyl graphics

Vinyl graphics are an outstanding, affordable marketing tool, and they are remarkably versatile. In addition to popular exterior or Vinyl Graphics Storefrontout-facing applications, there are numerous ways to use vinyl graphics inside your store, restaurant or office.

There are also many benefits to choosing vinyl. Creating graphics this way is:

  • Inexpensive
  • Faster to produce than traditional signage
  • Easy to apply -- can be applied by hand to almost any smooth surface
  • Removable, with a special low-tack backing that protects painted surfaces
  • Outdoor weather-resistant

Because they are durable yet quick and easy to change, vinyl graphics are ideal for both temporary and permanent installations. You can combine text and graphic images in virtually unlimited ways to provide an aesthetic upgrade, to show off your personality, and to make your business stand out from the competition down the block or across town.

How can vinyl graphics do all that?

Using vinyl graphics attracts interest from prospective shoppers or clients and draws people in the door. You can promote your products or services and highlight your specialties. You can perk up a dull waiting area or lobby. Vinyl is a great choice whether you want to display basic information or promote seasonal themes or a big sale.

You can use vinyl graphics by themselves – such as for window treatments – or incorporate them into fixtures and free-standing display units to enhance branding and upgrade your store’s overall appearance. Digital printing ensures crisp lines and image detail, regardless of size.

Common retail applications include:

  • Illuminated signage (indoor/outdoor weather-resistant)
  • Non-illuminated signage (indoor/outdoor weather-resistant)
  • Lightbox graphics
  • Lifestyle graphics
  • 3D logos and graphics
  • Edgelit signs
  • Pylon signs
  • Menu boards
  • Wall murals
  • Logo walls
  • Fixture and display branding that provide essential visual continuity by matching the rest of your marketing and in-store décor
  • Window graphics
  • Directional signs that identify dressing rooms, rest rooms, departments or offices
  • Backlit reveals

Vinyl graphics are particularly well-suited for:

  • Wall unit headers
  • 3D logo walls
  • LED flat panel poster holders and graphics
  • Traditional lightboxes and graphic panels
  • 3D pylon signs
  • Branded fixtures and displays
  • Branded acrylic holders
  • Edgelit display tables

In addition to applying vinyl graphics to signage and fixtures, you can create more indoor privacy or beautify your window with a frosted or etched-glass appearance.

Vinyl graphics allow you to connect with customers, even after hours.

Display alluring images of merchandise, menu items or links to your Facebook, Instagram, or Twitter pages to capture a coupon or other special offer. You’ll capture the attention of window-shoppers, and with the number of customers searching and shopping via mobile devices – even from inside your store – showing off your “social” side tells people you’re thinking like a customer.

With a little imagination, using vinyl for graphics will give your store and products greater visibility and help you increase sales.

If you have additional questions about retail solutions, connect with us on our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.

 

 

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