Jewelry can be one of the most challenging merchandise types to display. It’s small, and often intricately detailed. It can be fragile. And it’s a popular target for shoplifters. That means a jewelry showcase has to do a lot more than simply hold your jewelry for sale.

The display case styles you choose will define the layout of your store. Properly configured, they will draw customers around your interior so they can browse easily without missing anything.

The materials and finishes you choose will establish the visual atmosphere of your store. Naturally, they should reflect the type of jewelry you carry and create an atmosphere that makes your clientele comfortable. That might be fun and funky, or it could be sleekly sophisticated. If you’re concerned about using glass, acrylic is an excellent alternative for building jewelry showcases. It’s super-strong and can be finished to reduce fingerprints and scratches.

A good showcase also complements the jewelry on display.

Using a variety of showcases in your store makes it easy to create “suggestive” displays that sell more. For instance, you can show ensembles – like a necklace, bracelet, and earrings – that encourage shoppers to purchase the entire group rather than a single piece. Or you can display one piece in multiple colors. Or group items by type, showing a variety of price points.

Larger or extra-special pieces can be displayed in their own showcase.

A really good jewelry showcase guarantees maximum sparkle.

Lighting is critical when it comes to merchandising jewelry. No matter how enticing your store, or how lovely your jewelry, displays won’t “speak” to customers without that special shimmer and glitter. Even pieces that aren’t necessarily shiny – certain metals, wooden beads, etc. – require careful lighting to look their best.

Halogen and LED lights are great options, because they produce bright, natural light. LEDs, in particular, are rapidly gaining popularity because they burn cool, are long-lasting and they’re surprisingly versatile. Experts say you’ll get the best results lighting jewelry from inside the case as well as from above. If you can’t do both, overhead lights should be the priority, because they will continue to work their magic after pieces are removed from the case. Interior side-lighting adds dimension and helps avoid shadows.

A really good jewelry showcase keeps items secure.

Full enclosure protects your merchandise from sticky fingers – both the kind that leave dulling fingerprints and the kind that would steal away your valuable goods. Enclosure protects items from breakage and keeps them dust-free so they look their prettiest. A really good showcase does all this without sacrificing visibility. You can add a combination or keyed lock for added security.

The best showcase facilitates interaction.

Purchasing jewelry is an “up close and personal” shopping experience. Customers want to examine pieces in detail, try them on, hear more about them from sales associates. That’s why counter-top showcases are a mainstay in jewelry stores.

With the right jewelry showcase arrangement, interesting displays, and well-targeted lighting, you will attract more customers and sell more merchandise.