Palmer Retail Solutions Blog

Wireless Display Tips

Posted by Kathy Heil on Aug 6, 2014 8:52:51 AM

Create Effective Wireless Displays

Palmer Promotional Products has been a part of the retail display industry for many years. During that time, we’ve had a chance to watch the evolution of mobile device merchandising, working with wireless carriers at the corporate level as well as with their dealers. Like everything technology-based, wireless products and services have changed dramatically over the past ten years, and wireless displays have had to change to keep pace.Wireless Displays

When cell phones were in their infancy, their retail stores were not strategically thought out. They weren’t even particularly well designed. Most simply used slat walls and counter displays to hold phones and accessories – essentially the same way a retailer might display jewelry or candy bars or any number of other products.

Today’s wireless displays are dramatically different, incorporating the latest merchandising trends and best practices:

Clean displays prevail

Customers want to immediately see what’s available, so they’re put off by visual clutter. Some wireless retailers are clearing out their glass display cases and large cash wraps, in favor of more “purpose built” displays tailored for specific products. They’re using individualized desks or work stations that eliminate the old-style barrier between customers and sales people.

These redesigned configurations enable stores to show off more merchandise, making the wireless displays more productive for retailers and providing a greater return on investment.

Interactivity increases sales

Today’s customers expect a hands-on shopping experience they can personalize for themselves, rather than old-fashioned “look but don’t touch” displays. They want to handle a live device, so they can actually try it out. Information is interactive, too. Video screens and touchscreen monitors have replaced old style static posters to attract attention and further engage customers.

Enhanced security is essential

Every retailer has to contend with the costly ramifications of attrition, but theft has always been an especially onerous problem for wireless dealers. Because it’s paramount that mobile device customers be able to realistically handle the phones they’re comparing, Palmer Promotional Products has invented a patent-pending solution called CELLMATE that allows full customer interaction with products while making it impossible to steal them.

Consistency goes to the heart of branding

Jim Palmer, President of Palmer Promotional Products, notes that “from a branding standpoint, corporations with dealer networks such as those in the wireless space want to create a more consistent look and feel in their retail stores.”

Palmer stresses the importance of listening carefully to understand the needs of the parent company, in order to establish a “family of fixtures” that can be endorsed by the corporate office and present a streamlined presence in the field. Fixtures have to be designed to stylistically match the corporation’s overall marketing and branding as well as provide modern functionality.

Wireless displays that show off a wider range of products and actively encourage shopper interaction generate more sales and assure the kind of “three-dimensional” experience customers crave today. Creating free-standing kiosks that can be used as end caps by dealers and in third-party retail locations reinforces branding and enables carriers to reach out to a broader audience.

Palmer is especially proud that his company has remained adaptive and innovative through the years, helping wireless carriers and their dealers stay on the leading edge of the wireless industry as well as retail trends.

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Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at www.palmerretailsolutions.com.

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