This guide covers the basics about retail merchandising and psychology.

What is it that brings customers into a store? How does a store layout affect the way a customer shops? Can color and branding affect purchasing decisions? 

This free eBook explains the science behind the decisions a customer makes, including: 

• How to create the perfect floor layout
• Why the right store fixtures matter
• The influence of color in store design
• The importance of color and store signage
• The best location for your cash wrap
• And more!

Download your copy of "A Guide to Retail Psychology" with this simple form.