Palmer Retail Solutions Blog

How to Choose the Right Size for Your Mall Kiosk

Posted by Kathy Heil on May 7, 2015 5:12:00 PM
Choosing the right size for your mall kiosk

It's never easy to work with limitations, but many do it every day. Mall kiosk owners are no exception. Right out of the gate, you're looking for a mall kiosk design that works for your products and customers, but it can't be just any size. Many mall managers have size requirements or limitations for mall kiosks depending on the purpose and location of each. 

Once the requirements are identified, you can create a kiosk of virtually any size, shape, or configuration as long as it fits within the parameters. But first, here are three questions to ask yourself in order to determine what size kiosk is best for you.

Typically, mall managers have size requirements or limitations for mall kiosks, depending on the purpose and location of each kiosk. Within those parameters, though, you can create a kiosk of virtually any size, overall shape, or configuration. Remember, your goal is to create a layout and design that draws attention to your kiosk and encourages potential customers to stop and shop.

What are You Selling?

The most common standard kiosk size is 10x10, but that can vary depending on how much storage and display space you will need.

Higher ticket items require more storage space, because you can’t risk leaving them visibly exposed when you aren’t around. If you carry very expensive items, such as jewelry or watches, you’ll want to include a safe, not just cabinet storage. This may require enlarging your kiosk footprint to 10x12. Typically, wireless and cellular devices also need more space, because each display unit has an associated security device.

How Will Your Customers Use the Space?

How do you want your customers to use your kiosk space? If you choose a walk-through design, you allow customers to filter through the middle of your kiosk to view and engage with your merchandise. But a walk-through design gives you less storage than a traditional walk-around island kiosk. If you opt for a walk-through kiosk, you'll want a 10x15 space.

Download our Guide to Building a Kiosk Ebook

How Interactive is Your Kiosk?

Now more than ever, customers want to interact with merchandise and enjoy a positive experience every time they shop. Some kiosks are entirely self-contained and self-service while others are part of the overall experience. Either way, interactivity requires space. If your kiosk will include some level of interactivity for your customers, you’ll have to plan for:

  • Hardware, which can be freestanding, wall-mounted, or set on a tabletop or counter. There are different types of touch screens, so choose one that is not only the right size, but which provides the best usability experience for customers. You can customize hardware shape, finish, colors, etc. to ensure your hardware is clearly branded. If it’s part of a larger kiosk, make sure it blends attractively with the overall design.
  • Software, which should make it easy for customers to interact with your kiosk.
  • Security arrangements that protect your kiosk from hacking as well as physical damage.

A Custom Kiosk is Best

The smartest plan is to work with an experienced kiosk design and manufacturing firm that can advise you on how to not only choose the right size mall kiosk, but make the most of your design to increase sales. Customized design, rather than an “off-the-rack” kiosk, will give your kiosk the greatest individuality and sales appeal.

So before you pick the first mall kiosk you see at an affordable rate, think about what you're selling, how your customers will use the space, and what interactive technology could mean for your design. Then, you'll have a better understanding of the right size for your mall kiosk. 

Download the  Mall Kiosk eBook

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com. 

Topics: Kiosks

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