Palmer Retail Solutions Blog

How Branded Solutions Leave a Lasting Impression on Customers

Posted by Kathy Heil on Jun 20, 2017 5:45:02 PM

branded solutionsAccording to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your brand name and “flavor” in a customer’s mind. Your store is unforgettable.

Combine that unforgettable branding with a sensational customer shopping experience, and your store becomes a must-shop destination.

Branded solutions boost sales

Strong branding is instantly recognizable. It tells customers what to expect. That draws them in and makes them feel comfortable, so they stay longer. The longer shoppers stick around to browse, the more likely they are to buy, especially if your branded solutions inspire them to handle and try out merchandise.

Distinctive branding not only keeps regulars coming back, but it attracts new shoppers, too. Your store is intriguing – what’s going on in here?

Here at Palmer Retail Solutions, we’re often called upon by Fortune 500 companies to provide design, production, and even management of branded merchandising solutions. But branded solutions are equally important for even the smallest boutiques or niche retail stores because they tell your story visually while also subtly appealing to your customers’ emotions.

Life-size or larger-than-life wall-size photo murals decorate, command attention, and establish a visceral sense of place for shoppers. That builds excitement. It puts them in the mood to buy and to get busy using your products. Incorporating your logo, marketing slogan, and company-specific colors as part of your store’s visual presence reinforces brand awareness and makes both your brand and your store more memorable.

Effective branded solutions require a holistic approach

Branding sells your store, but you need to sell merchandise if your business is to grow and thrive. Everything about your store should consistently reflect your brand identity and its unique personality so customers receive a clear, unified message about who you are.

The fixtures you choose to display products and provide navigational direction throughout your store make a lasting impression, too, because they directly affect your customer’s experience. The best way to truly achieve that is with custom store fixtures that incorporate key branding elements.

Customizing fixtures allows you to give customers a richer experience. You can create spaces that make it easy to find and try out products, using shapes, sizes, and materials that enhance your merchandise. This works whether you sell sporting goods, eyeglasses, hardware, clothing, jewelry, or groceries. And whether your store has an enormous footprint or it’s a tiny storefront.

Custom fixtures give you added flexibility to rearrange your interior, to keep things new and interesting without sacrificing the underlying branding.

Creating branded solutions that sell takes know-how and experience. It takes an understanding of the psychology behind shopper behavior and how colors and shapes work together to encourage in-store engagement. It takes planning that considers your merchandise, clientele, store size and shape so that all the elements come together to make shopping enjoyable and efficient. It’s a lot to consider, but we’re here to help you make a truly unforgettable impression.

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Topics: Customer Experience

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